If you’re a professional considering writing a business book, you’re not just creating a product – you’re building a legacy. A business book can elevate your profile, attract new clients and position you as an expert and a thought leader.
At The Right Book Company, we take the business case for your book very seriously, ensuring your book will become a powerful tool that delivers real value for you, your profile, your business and your readers.
But before you start typing, it’s crucial to get clear on four vital foundations. These are the questions we ask every aspiring author, and through the answers together we get to the heart of their goals and objectives.
1. The why: clarify your purpose
Why do you want to write this book? Are you looking to establish credibility, share innovative ideas or generate new business opportunities? Maybe it’s a combination of all of these? Understanding your motivation will guide everything from tone and content to marketing strategy. A strong “why” will keep you focused and committed throughout the process, especially if the writing gets tough.
2. The who: define your audience
Knowing your target audience will shape your message and ensure your book resonates with the right people. Consider their challenges, needs and goals – your book should be a solution or a source of inspiration that’s tailored to them.
3. The what: shape your message
What will your book be about? This is where you define your core message and unique perspective. What problems will your book solve and what insights can only you provide? Think about the format too – will it be a how-to guide, a collection of case studies, a personal journey or something else? Your “what” should align with both your expertise and your audience’s interests and needs.
4. The how: plan your approach
How will you bring your book to life? Will you write it yourself or hire a ghostwriter? You’ll definitely need an editor, designer and proofreader if you want a professional look and feel. Consider the different publishing options: traditional publishing offers prestige but it can be competitive and you’ll lose control; self-publishing gives you control and a faster turnaround, but requires much more upfront effort and you'll probably be flying solo; with hybrid publishing you keep control but get all the benefits of expert support, industry knowledge and world-class professional publishing services. Think about the help you’ll need and the timeline you’re working with.
Conclusion: build with purpose
A well-thought-out business book isn’t just about writing – it’s also about strategy. By focusing on why you’re writing, who you’re writing for, what your message is and how you’ll execute your plan, you’ll be well on your way to creating a book that not only boosts your profile but also leaves a lasting impact.
Are you ready to turn your expertise into a memorable book? Start with these four foundations, and you’ll already be ahead of the game.
This post is likely a business-focused roadmap for aspiring authors, emphasizing the importance of clarity and strategy in creating a book that serves both professional goals and audience needs. By addressing the "why, who, what, and how," it provides a solid foundation for turning expertise into a meaningful and impactful publication.