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Why publicity for your business is easier with a book
Be a journalist's dream come true! Writing and publishing a book for your business is guaranteed to raise your personal and business profile and will help you establish yourself as an expert in your field. Whilst there are very many weapons in an author’s marketing...
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Which publishing path should you take?
Now you’ve decided a book is going to be a brilliant way for you to grow your brand and extend your reach, suddenly the world of publishing opens up before you and as you ask around your family, friends and peers about the best way to get it done you find yourself...
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Creating the right impression with your book
Way back when, I did quite a bit of work with textile artists and designers having started my first publishing company in that niche. During one ‘Publish your Book’ seminar an artist called Carol turned up with a rather sad looking polythene bag, from which she...
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Re-energise your business with a book.
It’s been a somewhat strange and unsettling start to 2020 for most of us, what with Brexit, storms battering the UK and now the threat of a pandemic looming over us. The world certainly seems to be in a fragile state and I’ve been hearing some genuine concern from...
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Your book, your love story
Over the years, I’ve talked to many published authors and asked them the question – ‘Why did you want to publish a book?’ I’m fascinated to know what it is that motivates us as human beings to share our knowledge, our expertise, our stories… There are a lot of answers...
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Make it Happen in 2020!
How to get your book project off the ground this year. “You can’t just sit there and wait for people to give you that golden dream. You’ve got to get out there and make it happen for yourself.” Diana Ross At this time of year it’s likely that you may be feeling that...
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