It’s been a somewhat strange and unsettling start to 2020 for most of us, what with Brexit, storms battering the UK and now the threat of a pandemic looming over us. The world certainly seems to be in a fragile state and I’ve been hearing some genuine concern from people in the expert industry about what they might be facing in the next few months as events are being cancelled and businesses are being forced to draw in their horns.
Of course, one of the ways of exploiting this is to take this knowledge and turn it into a real tangible asset by writing a book. Many people in the expert space have done so and found huge advantages. Some of the things people say to me are:
· I’ve become more visible online
· I’ve been invited to speak at industry events
· I’ve been offered payment to speak at an event no one else is being paid for
· I’ve been able to negotiate higher fees for my speaking
· I’ve received an invitation to connect with an influential person I sent the book to
· It’s like magic – the doors just keep on opening, doors I didn’t even know were there!
I have recently re-started one of my favourite activities that helped me write my Authority Guide (to Publishing a Business Book) – chatting to business book authors about their experiences of being published authors. It is remarkable how the same stories are repeated and I hear again and again how their books have helped them build platform, profile and personal brand. A book helps you to extend your reach to a much wider audience than you can do without it – and it helps that audience to know that you are who you say you are, that you have the knowledge and expertise they need and that they can trust you.
So while the world may seem a little bit flat and un-spring-like just now, why not reenergise yourself and your business and start to plan your book? And if you do find yourself stuck indoors for any reason, whether you’re avoiding corona virus or the wind and the rain, what better way to spend your time than mining that valuable stuff in your head for gold?
And please, feel free to reach out for a chat with me about it if you think there’s a book in there!
You can book a FREE consultation with me here: https://therightbookcompany.com/book/