How to get your book project off the ground this year.

“You can’t just sit there and wait for people to give you that golden dream. You’ve got to get out there and make it happen for yourself.” Diana Ross

At this time of year it’s likely that you may be feeling that ‘back to school’ sense of a fresh start. Last year is behind you – you did what you could to make things work. There were ups and downs as there always are. And 2020 could be the year that you will be inching further than ever towards the fulfilment of your dreams.

As business owners and entrepreneurs, most of us dream. And often we dream big. However, the dream for many of us might be quite simple: to create a successful and profitable business – one that will sustain ourselves and our loved ones while perhaps doing something useful and productive for the world.

My dream for this year is to publish more world-changing books and to guide as many people as possible to reaching towards their dream of becoming published authors. There are so many reasons why business owners might consider a book to be a part of the journey towards success and why this achievement might, all by itself, constitute Diana Ross’s ‘golden dream’.

Writing your book

  • Will help you to clarify your thinking about yourself and your business
  • Will give you focus
  • Will enable you to express your purpose in life
  • Will give a huge boost to your self-confidence and self-esteem

Publishing your book

  • Will give you expert status, credibility and bring you speaking opportunities
  • Will make you and your business stand out in a hugely competitive world
  • Will bring highly cost-effective PR for your business
  • Will open doors to new business, revenue and profits

Only you can make this happen. It will require some discipline, some resources, some patience, some resilience. But fuelled by the dream ahead of you of achieving all your business goals and being established as a successful expert in the eyes of so many, you can do it! And, of course, The Right Book Company is here to help you every step of the way.

Here are three of my top tips:

1. Know what your endgame is. Take time to ask yourself strategic questions before you make a start on the writing. What do you want to have happen as a result of becoming a published author? What do you want to change for your readers after they’ve read the book? Resist the temptation to brain dump until you’re clear in your mind about your purpose in publishing your book, both for yourself and your business and for your reader.

2. See the time working on your book as significant and important as you would if it was time spent with a client. Be realistic. Don’t try to write the book in 3 months if you have a full order book in your business. Whatever you can manage to carve out, create the space and time in your diary. Then stick to your plan. If you do fall off the horse because of business pressures, don’t give up. Just climb back on, pick up the reins and get going again.

3. Find a coach, a mentor, an editor or a friend to work with on the project. Although it’s down to you to make this happen, you don’t have to do it all alone. Get the help and support you need and get it done!

If you are either thinking about or are already in the process of writing a book, why not take time to explore the Right Book Company website, where you can book a free 30-minute consultation with me, sign up to our complimentary webinar, listen to our podcast and get the inspiration, help and support you need to ‘make it happen’ in 2020.

Sue Richardson is the Publishing Director of The Right Book Company and MD of SRA Books, publishers of forward-thinking business and personal development books. Sue is the author of The Authority Guide to Publishing your Business Book, available from Amazon and all good bookstores.

Contact Sue if you’d like to discuss your book idea at